About Overture


Established in 2001, Overture has experienced tremendous growth and success by strictly adhering to the fundamental principle upon which the company was founded: successful businesses manage relationships, not just products and services. This philosophy is applied to relationships with clients, suppliers and staff. As a result, Overture has attained strong buying power and financial security. It is recognized as a leader in the advertising specialties/promotional products industry.

Extensive Promotional Marketing Expertise & Commitment to Diversity

Overture is a privately-held, certified women-owned business (WBE) that offers thousands of advertising specialties and promotional items from both domestic and international markets. The management team consists of several individuals who have more than 25 years experience in the promotional products industry.

All of Overture's employees are highly-experienced individuals who truly believe in "best in class" service and quality as evidenced by Overture's ranking as one of the "Best Places to Work" in the industry. Each person brings his or her own special talents, skills and unique blend of experiences to set the organization's standards and provide the best promotional items, corporate gifts, logo products and corporate apparel available.

Industry Leader

In addition, Overture provides comprehensive graphics support through its full-service creative services department including: logo/message graphics, digitizing, product & package design,strategic brand marketing services, and Web design. Overture is one of the industry's innovators in the development and management of custom Web solutions.

Unlike many competitors, Overture also has on-site fulfillment, packaging, assembly and warehousing capabilities, and is one of the industry's leaders innovators in customized Web stores. Having all of these value-added services in-house provides Overture with the capabilities and flexibility to better respond to client production and cost needs (especially with "rush jobs") better than any company in the industry.

Overture has been specially selected by several of the top suppliers in the industry to be a strategic partner receiving preferring pricing and special value-added benefits which are then provided to clients.

Commitment to Quality Standards and Product Safety Compliance

Quality and safety are core principals at Overture. We have always been committed to providing high quality, safe products for our clients. We continually work with our vendors and our supply chain partners to ensure that federal and state health and safety standards are met.

Overture is one of only 12 promotional distributors from amongst 33,000 directly involved with QCA. The Quality Certification Alliance (QCA) is an independent, non-governmental, not-for-profit accrediting organization for promotional product suppliers. QCA is the only certifying organization specific to the unique processes and services of the promotional product industry. Overture is one of the original members of the Advisory Committee of the Quality Certification Alliance. Overture provides only QCA compliant products to our customers.

In daily operations, Overture is compliant with all Federal & State regulations, including OSHA. In accordance with OSHA standards, all processed materials used in the facility have MSDS (material safety data sheets) posted and on file for easy reference. All screen printing inks meet compliance standards and only certified contract services are employed for waste disposal.

We only work with suppliers that are fully compliant with all current regulations, guidelines and standards. All of the products we recommend are designed in compliance with the Consumer Product Safety Improvement Act (CPSIA) regulations currently in effect. There have been many inquiries concerning the new CPSIA law, HR 4040, signed into law August 14, 2009. This law requires that all components in children’s products meet the new lead limits of 300ppm or less in substrates and 90 ppm new lead limits in surface coating.

Cutting-Edge Tools and Services

While Overture continually upgrades its technology and electronic services to meet the constantly changing need of its clients, it remains dedicated to its corporate philosophy to develop and maintain one-on-one relationships with its clients. New technologies constantly are in development to enhance the client experience; improve cost-effectiveness; and better facilitate production of imprinted promotional products, but not to replace the human experience that is the core of Overture's client-team collaborative process.

Part of Overture's ongoing commitment to quality process improvement is to constantly research and develop new imprinted promotional products, tradeshow giveaways, corporate gifts, promotional pens, advertising specialties, corporate apparel and logo products that meet the company's stringent quality standards while providing clients with new and exciting ideas.